“Just one beggar telling another where he found food.”

I’ve been thinking a lot about partnerships lately.  I’m also reading Seth Godin’s latest book, “Linchpin.” (Not an affiliate link.)  A few moments ago, both trains of thought collided.  A single question emerged:
“What is this partnership going to ship?”
You can substitute ‘produce’ or ‘create’ for ’ship,’ if that helps.  In other words,
“What are we going [...]